Team Empathy · Monthly report

September 2026

1 to 30 September 2026 · Updated 14 October 2026

Executive summary

2,906

Organic clicks
↓ 3.2% vs August↑ 28.0% vs Sep 2025

123,005

Impressions
↓ 7.5% vs August↓ 2.7% vs Sep 2025

2.36%

Click-through rate
from 2.26% in Augustfrom 1.80% in Sep 2025

13.5

Average position
from 14.3 in Augustfrom 17.6 in Sep 2025

3,769

Organic search sessions
↑ 2.6% vs August

458

Organic Shopping sessions
↑ 14.8% vs August

21,842

All sessions
↓ 5.4% vs August

110

Visits from AI assistants
↑ from 58 in August

Access: Search Console, Merchant Center and Google Business Profile granted on 10 September.
Search Console baseline: built on 10 September from 16 months of your data.
Brand Kit and Entity Pack: drafts sent 10 September. Your completed Brand Kit came back on 21 September and your Entity Pack on 22 September.
Shopify: custom app set up on 24 September, with our store access widened.
Search Console for dcpatios.com.au: still to come, with the detail in this month's email.
Coming up: technical fixes through the new Shopify app, your Brand Kit loaded into Notable, refreshes of your existing blogs, and your tracked keywords and AI visibility tracking through Notable.

Measure	September 2026	August 2026	September 2025
Clicks	2,906	3,002	2,271
Impressions	123,005	132,936	126,383
Click-through rate	2.36%	2.26%	1.80%
Average position	13.5	14.3	17.6

Measure	September 2026	August 2026
All sessions	21,842	23,087
Paid Search sessions	10,446	10,976
Paid Social sessions	3,783	2,532
Organic Search sessions	3,769	3,675
Direct sessions	2,176	4,621
Organic Shopping sessions	458	399
Organic Social sessions	347	267
Unassigned sessions	331	289
Cross-network sessions	239	181
Referral sessions	113	30
Visits from AI assistants (ChatGPT 108, Gemini 1, Perplexity 1)	110	58

Page	Clicks	vs August	Impressions	vs August
Homepage	437	↓ 9	13,729	↓ 3,334
/products/600mm-fascia-upstand-or-riser-bracket	232	↑ 24	3,414	↓ 59
/products/beams-1	143	↓ 13	3,924	↓ 217
/products/corrugated-insulated-roofing-panels-per-lm	116	↓ 27	7,538	↓ 1,943
/collections/diy-flyover-patio-carport-kit	83	↓ 9	2,942	↓ 1,028
/products/posts-with-base-plates-copy	80	↑ 3	2,388	↑ 244
/products/rib-insulated-roofing-panels-per-lm	75	↓ 53	7,128	↓ 1,116
/products/ezifit-gutter	68	↓ 13	3,352	↓ 662
/products/beams-beam	65	↓ 18	1,212	↑ 107
/blogs/.../how-to-attach-a-patio-or-carport-to-metal-fascia-diy-guide	60	↓ 19	1,247	↓ 317